Thompson Patrick Ryan 4

4 · MediaAlpha, Inc. · Filed Nov 18, 2025

Form 4

Period: 2025-11-15

See Remarks

Transactions

Exercise/Conversion
Class A Common Stock
[F1]
2025-11-15+9,772→ 904,363 total
Tax Payment
Class A Common Stock
[F2]
2025-11-15$12.42/sh−3,846$47,767→ 900,517 total
Tax Payment
Class A Common Stock
[F3]
2025-11-15$12.42/sh−5,258$65,304→ 895,259 total
Tax Payment
Class A Common Stock
[F3]
2025-11-15$12.42/sh−4,366$54,226→ 890,893 total
Tax Payment
Class A Common Stock
[F3]
2025-11-15$12.42/sh−8,333$103,496→ 882,560 total
Exercise/Conversion
Restricted Stock Units
[F4][F5]
2025-11-15−9,772→ 0 total
→ Class A Common Stock (9,772 underlying)

Footnotes (5)

[F1]One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
[F2]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
[F3]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
[F4]Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting.
[F5]One quarter of such RSUs vested on November 15, 2022, and the remainder will vest quarterly through November 15, 2025, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.

Signature

/s/ Jeffrey B. Coyne|2025-11-18

Documents

1 file