COYNE JEFFREY B 4
4 · MediaAlpha, Inc. · Filed Dec 12, 2025
Insider Transaction Report
Form 4
COYNE JEFFREY B
GENERAL COUNSEL AND SECRETARY
Transactions
- Sale
Class A Common Stock
2025-12-12$13.16/sh−5,000$65,790→ 441,783 total
Footnotes (2)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.99 to $13.23 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.