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4//SEC Filing

Nonko Eugene 4

Accession 0001818383-26-000009

CIK 0001818383other
View on SEC.govCompany Profile

Filed

Jan 13, 7:00 PM ET

Accepted

Jan 14, 5:37 PM ET

Size

14.8 KB

Accession

0001818383-26-000009

Insider Transaction Report

Form 4
Period: 2026-01-12
MediaAlpha, Inc.MAX
Nonko Eugene
Director
Transactions
  • Sale

    Class A Common Stock

    [F1][F2]
    2026-01-12$11.52/sh−5,400$62,183→ 992,848 total
  • Sale

    Class A Common Stock

    [F1][F3]
    2026-01-13$11.38/sh−5,400$61,440→ 987,448 total
  • Sale

    Class A Common Stock

    [F1][F4]
    2026-01-14$11.70/sh−5,400$63,172→ 982,048 total
  • Sale

    Class A Common Stock

    [F1][F5]
    2026-01-12$11.52/sh−6,700$77,201→ 1,536,020 total(indirect: By LLC)
  • Sale

    Class A Common Stock

    [F1][F6]
    2026-01-13$11.38/sh−6,700$76,226→ 1,529,320 total(indirect: By LLC)
  • Sale

    Class A Common Stock

    [F1][F7]
    2026-01-14$11.70/sh−6,700$78,377→ 1,522,620 total(indirect: By LLC)
Footnotes (7)
  • [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.
  • [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.32 to $11.625 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F5]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F6]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  • [F7]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-01-14

Documents

1 file

Issuer

MediaAlpha, Inc.

CIK 0001818383

→
Entity typeother

Related Parties

1
  • filerCIK 0001830016

Filing Metadata

Form type
4
Filed
Jan 13, 7:00 PM ET
Accepted
Jan 14, 5:37 PM ET
Size
14.8 KB
View on SEC.gov