4//SEC Filing
Yi Steven 4
Accession 0001818383-26-000010
CIK 0001818383other
Filed
Jan 13, 7:00 PM ET
Accepted
Jan 14, 5:37 PM ET
Size
9.0 KB
Accession
0001818383-26-000010
Insider Transaction Report
Form 4
Yi Steven
DirectorSee Remarks
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-01-12$11.51/sh−8,000$92,078→ 2,799,330 total - Sale
Class A Common Stock
[F1][F3]2026-01-13$11.37/sh−8,000$90,967→ 2,791,330 total - Sale
Class A Common Stock
[F1][F4]2026-01-14$11.69/sh−8,000$93,553→ 2,783,330 total
Footnotes (4)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.44 to $11.80 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-01-14
Documents
Issuer
MediaAlpha, Inc.
CIK 0001818383
Entity typeother
Related Parties
1- filerCIK 0001829946
Filing Metadata
- Form type
- 4
- Filed
- Jan 13, 7:00 PM ET
- Accepted
- Jan 14, 5:37 PM ET
- Size
- 9.0 KB