Cramer Keith 4
4 · MediaAlpha, Inc. · Filed Jan 16, 2026
Insider Transaction Report
Form 4
Cramer Keith
Chief Revenue Officer
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-01-15$11.37/sh−10,000$113,736→ 177,169 total
Footnotes (2)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-01-16