Nonko Eugene 4

What Happened

• Nonko Eugene, a director of MediaAlpha, sold a total of 36,300 shares in a series of open-market (S) transactions between Jan 20–22, 2026, generating aggregate proceeds of approximately $404,490. The sales appear to have been made under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting.

• Transactions (date — shares @ price — proceeds):

  • 2026-01-20 — 5,400 @ $11.21 — $60,521
  • 2026-01-21 — 5,400 @ $11.02 — $59,507
  • 2026-01-22 — 5,400 @ $11.20 — $60,487
  • 2026-01-20 — 6,700 @ $11.21 — $75,103
  • 2026-01-21 — 6,700 @ $11.02 — $73,825
  • 2026-01-22 — 6,700 @ $11.20 — $75,047

Key Details

• Transaction dates: Jan 20, 2026; Jan 21, 2026; Jan 22, 2026.
• Price range reported across transactions: roughly $10.835 to $11.335 per share (weighted-average ranges cited in footnotes).
• Total shares sold: 36,300; total gross proceeds: ≈ $404,490.
• Shares owned after transaction: Not disclosed in this Form 4.
• Notable footnotes:
  • F1: Sales were effected pursuant to a Rule 10b5-1 plan, primarily to cover taxes from RSU vesting.
  • F2–F5: Weighted-average sale prices cover multiple execution prices within the ranges listed; the reporting person will provide a breakdown on request.
• Filing timeliness: Form filed Jan 22, 2026 (covers trades through Jan 22) — appears timely.

Context

• These are routine insider sales under a pre-established 10b5-1 plan to cover tax obligations from vested RSUs; such sales typically reflect tax-management activity rather than a directional investment view.
• No options were exercised and no purchases or gifts were reported in this filing.