Yi Steven 4
4 · MediaAlpha, Inc. · Filed Feb 4, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CEO Yi Steven Sells 20,000 Shares
What Happened Yi Steven, MediaAlpha's Chief Executive Officer, President, and Co‑Founder, sold a total of 20,000 shares of MediaAlpha (MAX) common stock in three open‑market transactions between Feb 2–4, 2026. The sales were: 8,000 shares at a weighted‑average $10.32 (≈ $82,554), 8,000 shares at a weighted‑average $10.04 (≈ $80,329), and 4,000 shares at a weighted‑average $8.94 (≈ $35,749), totaling about $198,632. These were sales (not purchases) and were effected under a Rule 10b5-1 trading plan.
Key Details
- Transaction dates and reported weighted‑average prices:
- 2026-02-02: 8,000 shares @ $10.32 (F2: price range $10.135–$10.42)
- 2026-02-03: 8,000 shares @ $10.04 (F3: price range $9.94–$10.12)
- 2026-02-04: 4,000 shares @ $8.94 (F4: price range $8.90–$9.08)
- Total shares sold: 20,000; total proceeds ≈ $198,632.
- Purpose/footnote: Sales were made pursuant to a Rule 10b5‑1 plan adopted primarily to cover taxes from RSU vesting (F1).
- Shares owned after the transactions: not specified in the filing.
- Filing: Form 4 filed 2026-02-04 for transactions occurring 2026-02-02 through 2026-02-04; filing appears timely.
Context
- These sales were executed under a pre‑arranged 10b5‑1 plan, which is commonly used for routine tax withholding on vested awards and does not necessarily signal a change in insider sentiment.
- For further breakdown of individual trade prices within the reported ranges, the filer notes they will provide details upon request to the SEC, the issuer, or a security holder.
Insider Transaction Report
Form 4
Yi Steven
DirectorSee Remarks
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-02-02$10.32/sh−8,000$82,554→ 2,727,330 total - Sale
Class A Common Stock
[F1][F3]2026-02-03$10.04/sh−8,000$80,329→ 2,719,330 total - Sale
Class A Common Stock
[F1][F4]2026-02-04$8.94/sh−4,000$35,749→ 2,715,330 total
Footnotes (4)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.135 to $10.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.94 to $10.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.90 to $9.08 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-02-04