COYNE JEFFREY B 4
4 · MediaAlpha, Inc. · Filed Feb 17, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) GC Jeffrey B. Coyne Sells Shares
What Happened
Jeffrey B. Coyne, General Counsel and Secretary of MediaAlpha (MAX), sold 5,000 shares in an open-market transaction on Feb 13, 2026 for a total of $36,523 (weighted average ~$7.30/share). On Feb 15, 2026, 6,544 restricted stock units (RSUs) were reported as converted/vested into shares; the filing also shows multiple share dispositions reported to cover tax obligations (several lots withheld/returned to the issuer or disposed).
Key Details
- Transaction dates and prices:
- Feb 13, 2026: Open-market sale — 5,000 shares at a weighted-average price of ~$7.30/share for $36,523 (sales ranged $7.24–$7.40 per footnote).
- Feb 15, 2026: Conversion/vesting of 6,544 RSUs (reported as exercise/conversion of derivative at $0.00).
- Feb 15, 2026: Shares withheld/disposed to cover tax liabilities in multiple lots (1,994; 2,261; 1,794; 3,233 shares) reported at $7.17/share (amounts shown on the form: $14,297; $16,211; $12,863; $23,181).
- The form also reports related derivative conversion/disposition entries tied to the RSU settlement.
- Shares owned after the transactions: Not specified in the summary information provided here (check the full Form 4 for post-transaction holdings).
- Notable footnotes:
- Sales were effected under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting (F1).
- RSUs convert one-for-one into Class A common stock on vesting (F3); some withholdings represent automatic issuer withholding to satisfy tax obligations (F4, F5).
- RSU grant and vesting schedule referenced (granted Mar 15, 2022; partial vesting May 15, 2022 and quarterly thereafter) (F6, F7).
- Filing timeliness: Form filed Feb 17, 2026. No late filing is indicated in the materials provided.
Context
The Feb 15 entries reflect RSU vesting/settlement rather than a market purchase. Shares were withheld or disposed to meet tax withholding obligations (a common administrative step often called a “cashless” or share-withholding settlement). The Feb 13 sale was carried out under a pre-established 10b5-1 plan and appears intended to help cover tax obligations rather than to indicate a new directional bet on the stock.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-02-13$7.30/sh−5,000$36,523→ 436,783 total - Exercise/Conversion
Class A Common Stock
[F3]2026-02-15+6,544→ 443,327 total - Tax Payment
Class A Common Stock
[F4]2026-02-15$7.17/sh−1,994$14,297→ 441,333 total - Tax Payment
Class A Common Stock
[F5]2026-02-15$7.17/sh−2,261$16,211→ 439,072 total - Tax Payment
Class A Common Stock
[F5]2026-02-15$7.17/sh−1,794$12,863→ 437,278 total - Tax Payment
Class A Common Stock
[F5]2026-02-15$7.17/sh−3,233$23,181→ 434,045 total - Exercise/Conversion
Restricted Stock Units
[F6][F7]2026-02-15−6,544→ 0 total→ Class A Common Stock (6,544 underlying)
Footnotes (7)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.24 to $7.40 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
- [F4]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
- [F5]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
- [F6]Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
- [F7]One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.