Yi Steven 4
4 · MediaAlpha, Inc. · Filed Feb 25, 2026
Insider Transaction Report
Form 4
Yi Steven
DirectorSee Remarks
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-02-23$7.75/sh−4,000$31,003→ 2,705,624 total - Sale
Class A Common Stock
[F1]2026-02-24$8.80/sh−4,000$35,200→ 2,701,624 total - Sale
Class A Common Stock
[F1]2026-02-25$9.00/sh−4,000$36,000→ 2,697,624 total - Sale
Class A Common Stock
[F1][F3]2026-02-25$10.00/sh−8,748$87,504→ 2,688,876 total
Footnotes (3)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.69 to $7.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-02-25