Yi Steven 4
4 · MediaAlpha, Inc. · Filed Mar 4, 2026
Insider Transaction Report
Form 4
Yi Steven
DirectorSee Remarks
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-03-02$9.99/sh−39,252$391,998→ 2,649,624 total - Sale
Class A Common Stock
[F1][F3]2026-03-03$10.03/sh−8,000$80,231→ 2,641,624 total - Sale
Class A Common Stock
[F1][F4]2026-03-04$10.07/sh−8,000$80,537→ 2,633,624 total
Footnotes (4)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.965 to $10.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-03-04