Nonko Eugene 4
4 · MediaAlpha, Inc. · Filed Mar 4, 2026
Insider Transaction Report
Form 4
Nonko Eugene
Director
Transactions
- Sale
Class A Common Stock
[F1][F2]2026-03-02$10.01/sh−48,801$488,435→ 897,742 total - Sale
Class A Common Stock
[F1][F3]2026-03-03$10.05/sh−5,400$54,266→ 892,342 total - Sale
Class A Common Stock
[F1][F4]2026-03-04$10.02/sh−5,400$54,086→ 886,942 total - Sale
Class A Common Stock
[F1][F5]2026-03-02$10.01/sh−59,202$592,357→ 1,395,320 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F3]2026-03-03$10.05/sh−6,700$67,311→ 1,388,620 total(indirect: By LLC) - Sale
Class A Common Stock
[F1][F4]2026-03-04$10.02/sh−6,700$67,121→ 1,381,920 total(indirect: By LLC)
Footnotes (5)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F5]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.065 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Signature
/s/ Jeffrey B. Coyne|2026-03-04