Yeh Kuanling Amy 4

What Happened

Yeh Kuanling Amy, Chief Technology Officer of MediaAlpha, sold 3,000 shares of MediaAlpha common stock in an open-market transaction on April 10, 2026. The shares were sold at $9.25 per share for a total gross value of $27,750. This was a sale (not a purchase), and the filing notes the trades were made under a pre-established 10b5-1 plan.

Key Details

• Transaction date: 2026-04-10
• Transaction type and volume: Open-market sale of 3,000 shares (Code S)
• Price: $9.25 per share; Total value ≈ $27,750
• Shares owned after transaction: Not disclosed in the provided filing
• Footnote: Sales were effected pursuant to a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting (per footnote F1)
• Timeliness: Filing date equals transaction date (2026-04-10); no late filing is indicated in the provided data

Context

Sales under a 10b5-1 plan are typically pre-planned and routine, commonly used to cover tax obligations from vested equity; they do not necessarily signal a change in the insider’s view of the company. For retail investors, purchases are generally more informative about insider sentiment than scheduled sales, but monitoring repeated or large sales over time can still be useful.