Yi Steven 4

What Happened

• Yi Steven, MediaAlpha’s Chief Executive Officer, President, Co‑Founder and Director, sold a total of 12,000 shares of MAX in three open‑market transactions between May 4–6, 2026. The sales were: 4,000 shares on 2026-05-04 at $9.05 ($36,200); 4,000 shares on 2026-05-05 at $8.93 ($35,720); and 4,000 shares on 2026-05-06 at $9.14 ($36,545). Total proceeds ≈ $108,465. This was a sale (not a purchase).

Key Details

• Transaction dates & prices: 2026-05-04 (4,000 @ $9.05), 2026-05-05 (4,000 @ $8.93), 2026-05-06 (4,000 @ $9.14).
• Total shares sold: 12,000; total proceeds ≈ $108,465.
• Shares owned after transaction: Not specified in the Form 4 filing.
• Footnotes: F1 — sales effected under a Rule 10b5‑1 trading plan primarily to cover taxes from RSU vesting; F2 — weighted‑average sale price disclosure for multi‑priced sales (ranges $9.085–$9.31).
• Filing/Timing: Form 4 filed 2026-05-06 reporting transactions through 2026-05-04–05-06; filing appears timely based on reported dates.

Context

• The sales were made under a pre‑arranged 10b5‑1 plan to cover tax obligations from vested RSUs, which is a common, non‑informational reason for insider sales and does not necessarily indicate a change in the insider’s view of the company.
• For retail investors, purchases generally carry more signal than routine tax‑related sales; treat this as routine insider liquidity unless other material information emerges.