Yeh Kuanling Amy 4

What Happened

• Amy (Yeh Kuanling) Yeh, Chief Technology Officer of MediaAlpha (MAX), reported conversions of vested RSUs into common stock and an open-market sale. The filing shows conversions/acquisitions of 5,303 and 4,803 shares at $0.00 (total 10,106 shares) on May 15, 2026, and an open-market sale of 12,000 shares at a weighted-average price of $8.05 for proceeds of $96,640. The sale prices for the transactions ranged from $7.95 to $8.19 per share.
• Footnotes indicate the shares issued were from vested Restricted Stock Units (RSUs) and that the sales were effected pursuant to a Rule 10b5-1 trading plan primarily to cover taxes resulting from the RSU vesting.

Key Details

• Transaction date: May 15, 2026.
• Acquisitions: 5,303 and 4,803 shares reported as exercise/conversion of derivative securities (code M) at $0.00.
• Sale: 12,000 shares sold in the open market at a weighted-average price of $8.05; total proceeds reported $96,640. Price range reported $7.95–$8.19 (filing notes breakdown available on request).
• Ownership after transaction: Not stated in the provided filing excerpt.
• Notable footnotes: Sales under a 10b5-1 plan to cover taxes from RSU vesting; RSUs granted March 15, 2023 and March 15, 2024, with staggered quarterly vesting (one-sixteenth vested May 15 of each year, remainder quarterly over four years).
• Timeliness: No late-filing flag indicated in the provided information.

Context

• These entries reflect RSU vesting (conversion of restricted units into shares at no cash cost) and subsequent sales under a pre-established 10b5-1 plan—a common, mechanized way executives sell shares to cover tax obligations. Such tax-related sales are generally considered routine and do not necessarily signal the insider’s view on the company’s outlook. Purchases would carry more weight as a bullish signal.