MediaAlpha, Inc.·4

May 19, 4:40 PM ET

Thompson Patrick Ryan 4

4 · MediaAlpha, Inc. · Filed May 19, 2026

Research Summary

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MediaAlpha (MAX) CFO Patrick Ryan Thompson Sells Shares for Taxes

What Happened Patrick Ryan Thompson, Chief Financial Officer and Treasurer of MediaAlpha, had a total of 20,294 shares of Class A Common Stock withheld by the company to satisfy tax withholding obligations related to previously reported restricted stock units (RSUs). The withholdings occurred on 2026-05-15 in four lots at $8.05 per share, resulting in proceeds (value of shares withheld) of $163,367 in the aggregate. These were employer withholding transactions (code F), not open-market sales.

Key Details

  • Transaction date: 2026-05-15 (filed 2026-05-19).
  • Individual withholding entries:
    • 3,253 shares @ $8.05 = $26,187
    • 2,702 shares @ $8.05 = $21,751
    • 8,087 shares @ $8.05 = $65,100
    • 6,252 shares @ $8.05 = $50,329
  • Total shares withheld: 20,294; total value: $163,367.
  • Footnote: Shares were automatically withheld by the issuer to cover required tax withholding on RSU settlement (per filing footnote F1).
  • Shares owned after the transaction: not specified in the provided excerpt.
  • Filing timeliness: Form filed 2026-05-19 for 2026-05-15 transactions; the excerpt does not state whether the filing was marked late.

Context

  • These transactions reflect tax withholding on RSU settlement, a routine administrative disposition where the company retains shares to cover taxes. This is different from an insider selling shares on the open market to raise cash or signal a view on the stock.
  • For retail investors, such withholdings are common and typically do not convey insider sentiment about the company’s near-term prospects.

Insider Transaction Report

Form 4
Period: 2026-05-15
Transactions
  • Tax Payment

    Class A Common Stock

    [F1]
    2026-05-15$8.05/sh3,253$26,1871,121,377 total
  • Tax Payment

    Class A Common Stock

    [F1]
    2026-05-15$8.05/sh2,702$21,7511,118,675 total
  • Tax Payment

    Class A Common Stock

    [F1]
    2026-05-15$8.05/sh8,087$65,1001,110,588 total
  • Tax Payment

    Class A Common Stock

    [F1]
    2026-05-15$8.05/sh6,252$50,3291,104,336 total
Footnotes (1)
  • [F1]Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
Signature
/s/ Jeffrey B. Coyne|2026-05-19

Documents

1 file
  • 4
    wk-form4_1779223240.xmlPrimary

    FORM 4