MediaAlpha (MAX) CTO Amy Yeh Sells 3,000 Shares

What Happened
Amy Yeh, Chief Technology Officer of MediaAlpha, reported the sale of 3,000 shares on 2026-06-05. The shares were disposed at a weighted-average price of $8.89 per share (total proceeds approx. $26,669). The filing reports the transaction as an open market or private sale.

Key Details

• Date of transaction: 2026-06-05; Form filed the same day (no late filing indicated in the provided excerpt).
• Price: weighted-average $8.89; individual sale prices ranged from $8.675 to $9.01 per share.
• Proceeds: approximately $26,669.
• Shares owned after transaction: not specified in the provided excerpt (see full Form 4 for post-transaction holdings).
• Footnotes: sale was made pursuant to a Rule 10b5-1 trading plan adopted primarily to cover taxes from vesting RSUs. The filer notes the weighted-average reflects multiple trades and will provide a per-price breakdown on request.

Context
This was a sale executed under a pre-established 10b5-1 plan—commonly used by insiders to sell shares for routine purposes (such as tax withholding on vested awards). Such planned sales are generally considered routine and do not by themselves indicate a change in the insider’s view of the company.