Yi Steven 4
4 · MediaAlpha, Inc. · Filed Jun 18, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CEO Yi Steven Sells 24,000 Shares
What Happened Yi Steven, Chief Executive Officer, President, and Co‑founder of MediaAlpha, sold 24,000 shares of MediaAlpha common stock in an open‑market transaction on June 16, 2026. The weighted‑average sale price was $10.01 per share (range $10.00–$10.035), for total proceeds of approximately $240,175. This was a sale (not a purchase), and the filing indicates the trades were executed under a preexisting Rule 10b5‑1 plan.
Key Details
- Transaction date: 2026-06-16 (reported on Form 4 filed 2026-06-18).
- Shares sold: 24,000; weighted‑average price $10.01; price range $10.00–$10.035; proceeds ≈ $240,175. (Footnote: holder can provide per‑price breakdown on request.)
- Footnote: Sales were effected pursuant to a Rule 10b5‑1 trading plan adopted primarily to cover taxes from RSU vesting.
- Shares owned after transaction: not disclosed in this Form 4 filing.
- Timeliness: Form 4 was filed two days after the transaction (appears timely under the standard 2‑business‑day rule).
Context Sales made under 10b5‑1 plans are commonly used to cover tax obligations from vested awards and are typically considered routine rather than a direct signal of insider sentiment. No exercise of options, gifts, or other derivative activity is reported in this filing.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-06-16$10.01/sh−24,000$240,175→ 2,855,690 total
Footnotes (2)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.035 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.