Yeh Kuanling Amy 4
4 · MediaAlpha, Inc. · Filed Jun 26, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CTO Amy Yeh Sells 3,000 Shares
What Happened Amy Yeh, Chief Technology Officer of MediaAlpha, sold 3,000 shares of MAX on 2026-06-26 at $11.16 per share, for a total proceeds of $33,480. The transaction is reported as an open-market sale (Form 4 code S) and was carried out under a pre-established Rule 10b5-1 trading plan.
Key Details
- Transaction date and price: 2026-06-26, 3,000 shares at $11.16 each.
- Total value: $33,480.
- Shares owned after transaction: not disclosed in the provided filing excerpt.
- Footnote: Sales were effected pursuant to a Rule 10b5-1 plan primarily to cover taxes from RSU vesting (footnote F1).
- Timeliness: Reported on 2026-06-26 (no late filing indicated).
Context This was a sale carried out under a 10b5-1 plan, commonly used by insiders to automate sales (often for tax or diversification reasons) and not necessarily a directional signal about the company's prospects. For retail investors, purchases typically provide clearer signals than routine plan-driven sales.
Insider Transaction Report
Form 4
Yeh Kuanling Amy
Chief Technology Officer
Transactions
- Sale
Class A Common Stock
[F1]2026-06-26$11.16/sh−3,000$33,480→ 566,985 total
Footnotes (1)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
Signature
/s/ Jeffrey B. Coyne|2026-06-26