Yi Steven 4
4 · MediaAlpha, Inc. · Filed Jul 8, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CEO Yi Steven Sells 43,721 Shares
What Happened
Yi Steven — Chief Executive Officer, President, and Co‑Founder of MediaAlpha (MAX) — sold a total of 43,721 shares in two transactions: 17,254 shares on 2026-07-06 at $14.01 (proceeds $241,782) and 26,467 shares on 2026-07-07 at $14.07 (proceeds $372,452). Total proceeds reported: $614,234. These were sales (not purchases), and the filing indicates they were executed under a Rule 10b5-1 trading plan.
Key Details
- Transaction dates and amounts:
- 2026-07-06: 17,254 shares sold at $14.01 (total $241,782). (Footnote F2: weighted‑average for multiple prices $14.00–$14.05.)
- 2026-07-07: 26,467 shares sold at $14.07 (total $372,452). (Footnote F3: weighted‑average for multiple prices $14.00–$14.29.)
- Total shares sold: 43,721; total proceeds: $614,234.
- Trades were effected pursuant to a Rule 10b5-1 trading plan adopted primarily to cover taxes from RSU vesting (Footnote F1).
- The reporting person offered to provide breakdowns of sales by exact share price on request (F2/F3).
- Filing: Form 4 filed 2026-07-08 for transactions on 2026-07-06 and 2026-07-07 — appears timely (Form 4 is generally due within 2 business days).
- Shares owned after the transactions: not specified in the provided excerpt.
Context
Sales executed under a pre-established 10b5-1 plan are commonly used to cover tax obligations from equity vesting and are considered routine; they do not by themselves indicate a change in the insider’s view of the company. For retail investors, purchases usually carry more informational weight than routine, tax-motivated sales.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-07-06$14.01/sh−17,254$241,782→ 2,742,436 total - Sale
Class A Common Stock
[F1][F3]2026-07-07$14.07/sh−26,467$372,452→ 2,715,969 total
Footnotes (3)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.05 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.