Yi Steven 4
4 · MediaAlpha, Inc. · Filed Jul 15, 2026
Research Summary
AI-generated summary of this filing
MediaAlpha (MAX) CEO Yi Steven Sells 161,489 Shares
What Happened Yi Steven, MediaAlpha's Chief Executive Officer, President and Co‑founder, sold a total of 161,489 shares in three transactions between July 13–15, 2026. The trades consisted of 9,496 shares on 7/13 at $14.05 ($133,397), 37,701 shares on 7/14 at $14.06 ($530,004), and 114,292 shares on 7/15 at $14.17 ($1,619,118), for aggregate proceeds of approximately $2,282,519. These were sales (not purchases) and were reported on Form 4.
Key Details
- Transaction dates and amounts:
- 2026-07-13: 9,496 shares @ $14.05 = $133,397
- 2026-07-14: 37,701 shares @ $14.06 = $530,004
- 2026-07-15: 114,292 shares @ $14.17 = $1,619,118
- Total sold: 161,489 shares for ~$2,282,519.
- Shares owned after the transactions: not disclosed in the provided filing summary.
- Notable footnotes:
- Sales were effected under a Rule 10b5‑1 trading plan adopted primarily to cover taxes from RSU vesting (F1).
- Footnotes F2–F4 note weighted‑average sale prices and state that a breakdown of shares sold at each separate price is available upon request.
- Filing: Form 4 filed on 2026-07-15 covering the 7/13–7/15 transactions.
Context These transactions were routine insider sales under a preexisting 10b5‑1 plan to address tax obligations tied to RSU vesting. Sales under trading plans are common and do not, by themselves, indicate a change in the insider’s view of the company.
Insider Transaction Report
- Sale
Class A Common Stock
[F1][F2]2026-07-13$14.05/sh−9,496$133,397→ 2,706,473 total - Sale
Class A Common Stock
[F1][F3]2026-07-14$14.06/sh−37,701$530,004→ 2,668,772 total - Sale
Class A Common Stock
[F1][F4]2026-07-15$14.17/sh−114,292$1,619,118→ 2,554,480 total
Footnotes (4)
- [F1]The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
- [F2]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F3]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- [F4]Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.37 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.