MediaAlpha, Inc. Reports Q2 2026 Results and Outlook

What Happened

• On July 29, 2026, MediaAlpha, Inc. (Nasdaq: MAX) announced its financial results for the quarter ended June 30, 2026 and provided its financial outlook for the third quarter and full year 2026. The company issued a press release and posted an investor supplement on its Investor Relations website; both documents were furnished as Exhibits 99.1 and 99.2 to the Form 8-K.
• The press release and investor supplement reference non‑GAAP financial measures; each document includes a reconciliation to the comparable GAAP measures. The filing notes these materials are furnished (not “filed”) under Section 18 of the Exchange Act.

Key Details

• Filing date: July 29, 2026; quarter covered: Q2 ended June 30, 2026.
• Documents furnished as exhibits: Press release (Exhibit 99.1) and Investor Supplement (Exhibit 99.2); interactive XBRL cover page included (Exhibit 104).
• Company provided forward-looking financial outlook for Q3 and full-year 2026 in the released materials.
• Non‑GAAP metrics are presented and reconciled to GAAP in the accompanying documents.

Why It Matters

• This 8‑K delivers MediaAlpha’s latest quarterly results and forward guidance—key inputs for assessing recent earnings, revenue trends, and near‑term expectations. Retail investors should review the press release and investor supplement for specific revenue, profitability, and guidance figures and compare non‑GAAP measures with the provided GAAP reconciliations.
• Because the materials are furnished (not “filed”), they are being made public for investor review but are subject to different incorporation rules under the securities laws; investors should rely on the disclosed figures in the exhibits for detailed analysis.