MediaAlpha (MAX) GC Jeffrey Coyne Sells Shares for Taxes

What Happened

Jeffrey B. Coyne, General Counsel and Secretary of MediaAlpha, had a total of 14,182 shares disposed on August 15, 2026 via withholding to cover tax obligations related to vested restricted stock units (RSUs). The shares were recorded as four withholding transactions at $13.17 per share for total proceeds of $186,777 (breakdown below). These were tax-withholding dispositions (routine) rather than open-market sales.

Key Details

• Transactions (all 2026-08-15, $13.17 per share):
  • 2,187 shares withheld — $28,803
  • 2,542 shares withheld — $33,478
  • 5,224 shares withheld — $68,800
  • 4,229 shares withheld — $55,696
• Total shares withheld: 14,182; total value: $186,777.
• Filing date: Form 4 filed Aug 17, 2026 (within the normal 2-business-day window).
• Footnote: F1 — shares were automatically withheld by the issuer to cover required tax withholding at settlement of previously reported RSUs.
• Shares owned after the transaction: not specified in the provided filing excerpt.

Context

• Code F transactions denote shares withheld for tax obligations (common on RSU vesting); these are routine administrative dispositions and do not necessarily indicate the insider is reducing their economic exposure via open-market sales.
• This was not a cashless exercise or open-market sale by the insider — the company withheld shares to satisfy tax withholding requirements.