MediaAlpha Director Nonko Eugene Sells Shares

What Happened

• Nonko Eugene, a director of MediaAlpha, sold a total of 33,419 shares in open-market transactions between August 24 and August 26, 2026, receiving roughly $428,227 in proceeds. Each trade was reported as a sale (S). Individual transactions included: 3,282 shares @ $12.99 ($42,645); 3,282 @ $12.89 ($42,316); 2,667 @ $12.56 ($33,487); 8,205 @ $12.99 ($106,564); 8,205 @ $12.87 ($105,574); and 7,778 @ $12.55 ($97,641). These sales were effected under a Rule 10b5-1 trading plan.

Key Details

• Transaction dates and prices: Aug 24–26, 2026; prices ranged roughly $12.34–$13.18 per share (weighted-average prices reported for grouped trades).
• Total shares sold: 33,419; total proceeds: ≈ $428,227.
• Shares owned after transaction: not specified in the provided filing excerpt.
• Footnotes of note:
  • F1: Sales were effected pursuant to a Rule 10b5-1 plan, primarily to cover taxes from RSU vesting.
  • F2–F6: Several sales reported as weighted-average prices covering multiple executions (ranges provided); the reporting person will provide per-price breakdown on request to the SEC, issuer, or security holders.
• Filing: Form 4 filed on August 26, 2026 reporting trades dated Aug 24–26, 2026.

Context

• These are insider sales executed under a pre-established 10b5-1 plan—such sales are commonly used for routine tax-liability management following RSU vesting and do not by themselves indicate a change in the director’s view on the company.
• For retail investors, purchases typically carry more direct informational value than scheduled sales; this filing appears to be routine, not an opportunistic one-off purchase or option exercise.