MediaAlpha (MAX) Director Nonko Eugene Sells Shares

What Happened
Nonko Eugene, a director of MediaAlpha, Inc. (MAX), sold a total of 28,871 shares in open-market transactions between Sept 14–16, 2026 for aggregate proceeds of approximately $334,470 (average ≈ $11.59/share). The trades occurred over three days and are reported as sales (routine dispositions rather than purchases).

Key Details

• Transaction dates: Sept 14, 15 and 16, 2026.
  • 9/14: 10,445 shares sold (2,667 @ $12.03 and 7,778 @ $11.96) — ~$125,100 total.
  • 9/15: 9,213 shares sold (1,940 @ $11.48 and 7,273 @ $11.49) — ~$105,810 total.
  • 9/16: 9,213 shares sold (1,940 @ $11.25 and 7,273 @ $11.24) — ~$103,560 total.
• Total sold: 28,871 shares for about $334,470; weighted-average price across these sales ≈ $11.59/share.
• Footnotes: Sales were effected pursuant to a Rule 10b5‑1 trading plan, primarily to cover taxes from RSU vesting. The filing reports weighted-average prices and price ranges for grouped trades; the filer will provide per-price breakdowns upon request (per the Form 4 footnotes).
• Filing timeliness: Form 4 filed on Sept 16, 2026 (covers transactions through Sept 16) — appears timely.
• Shares owned after transaction: Not disclosed in the provided data (check the full Form 4 for post-transaction holdings).

Context

• These were sales (message: reductions in holdings) and are described as routine and tax-related under a 10b5‑1 plan; such planned sales are common after RSU vesting and do not necessarily signal a change in company outlook.
• For retail investors, purchases by insiders can be more informative about confidence; routine, pre-planned sales are less conclusive.