MediaAlpha (MAX) CRO Keith Cramer Sells 13,000 Shares

What Happened

• Keith Cramer, Chief Revenue Officer of MediaAlpha, sold 13,000 shares in an open-market transaction on September 15, 2026. The filing reports a weighted-average sale price of $11.49 per share and total proceeds of $149,422. This was a sale (routine disposition), not a purchase.

Key Details

• Date and price: 2026-09-15; weighted-average price $11.49; reported price range $11.40–$11.565 per share (footnote F2).
• Total shares sold: 13,000; reported proceeds: $149,422.
• Shares owned after transaction: Not specified in the provided filing excerpt.
• Footnotes: F1 notes the sales were made under a pre-established Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. F2 clarifies the weighted-average price and offers to provide per-price breakdown on request.
• Filing timeliness: Report filed 2026-09-16 for a 2026-09-15 transaction — filed within the typical Form 4 deadline (not indicated as late).

Context

• The sale was executed under a Rule 10b5-1 plan, which is a prearranged trading program commonly used by insiders to sell shares for routine reasons (e.g., tax obligations) and does not by itself signal a change in the insider’s private view of the company.