MediaAlpha (MAX) Director Nonko Eugene Sells Shares

What Happened

• Nonko Eugene, a director of MediaAlpha, sold a total of 15,468 shares in open-market transactions on 2026-09-21 and 2026-09-22, generating aggregate proceeds of approximately $164,822.
• Reported trades: 1,067 shares at $10.54 ($11,242) and 6,667 shares at $10.53 ($70,216) on 9/21; 1,067 shares at $10.79 ($11,510) and 6,667 shares at $10.78 ($71,854) on 9/22. All transactions are sales (S).

Key Details

• Dates/prices: 9/21 (sales at ~$10.53–$10.54 per share), 9/22 (sales at ~$10.78–$10.79 per share); weighted-price ranges in footnotes span roughly $10.465–$10.955 across the multiple executions.
• Total shares sold: 15,468; total reported proceeds: ~$164,822.
• Shares owned after transaction: not specified in the provided filing information.
• Footnotes: F1 states these sales were made under a Rule 10b5-1 trading plan primarily to cover taxes from RSU vesting. F2–F5 note weighted-average pricing across multiple executions and offer to provide per-price breakdowns on request.
• Filing timeliness: Form 4 was filed on 2026-09-23 for transactions on 9/21–9/22 (appears timely under standard Form 4 reporting rules).

Context

• These were routine open-market sales executed under a pre-established 10b5-1 plan to cover tax obligations tied to RSU vesting, which is common and does not necessarily indicate a change in the director’s view on the company.