MediaAlpha, Inc.: director Nonko Eugene sold 23,202 shares

What happened Nonko Eugene, a director of MediaAlpha, Inc., sold a total of 23,202 shares in open-market transactions on Oct 12, Oct 13 and Oct 14, 2026. The filing lists six sales: Oct 12 — 1,067 shares at $10.14 for $10,824 and 6,667 shares at $10.15 for $67,667; Oct 13 — 1,067 shares at $10.12 for $10,800 and 6,667 shares at $10.11 for $67,419; Oct 14 — 1,067 shares at $10.41 for $11,105 and 6,667 shares at $10.37 for $69,158. Total proceeds reported: $236,973.

Key details

• Transaction dates and prices: Oct 12, 2026 ($10.14 and $10.15); Oct 13, 2026 ($10.12 and $10.11); Oct 14, 2026 ($10.41 and $10.37).
• Filing date: Oct 14, 2026.
• Shares owned after the transactions: not stated in this filing.
• Footnotes: F1 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted primarily to cover taxes from RSU vesting. F2–F7 reflect weighted-average sale prices for groups of shares sold at specified price ranges and offer a full price breakdown upon request.
• Transaction code: S (sale), described as open market or private sale.

Why it may matter The filing reports open-market sales executed under a Rule 10b5-1 plan to cover RSU tax obligations. A filing does not show why the insider traded or why the company acted.