MediaAlpha, Inc.: chief technology officer Yeh Kuanling Amy sold 3,000 shares

What happened Yeh Kuanling Amy, chief technology officer, sold 3,000 shares in an open market or private sale (transaction code S) on Oct 16, 2026, at $11.77 per share, for total proceeds of $35,310.

Key details

• Transaction date and price: Oct 16, 2026 — sale of 3,000 shares at $11.77 per share for $35,310.
• Filing date and report period: Form 4 filed Oct 19, 2026; period of report Oct 16, 2026.
• Shares owned after the transaction: not reported in the supplied filing details.
• Footnote F1: the sale was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person primarily to cover taxes resulting from the vesting of RSUs.
• Filing timeliness: the supplied filing does not indicate a late filing status.

Why it may matter The filing reports a sale executed under a Rule 10b5-1 plan to cover taxes from RSU vesting. The filing does not show why the insider traded or why the company acted.