JFrog CTO Yoav Landman Sells $3.93M in Shares

What Happened
Yoav Landman, JFrog's Chief Technology Officer and a company director, sold a total of 45,000 common shares in open-market transactions on July 17, 2026. The sales were executed in five lots:

• 1,100 shares at $84.86 for $93,346
• 6,081 shares at $86.10 for $523,574
• 22,751 shares at $87.07 for $1,980,930
• 14,768 shares at $88.10 for $1,301,061
• 300 shares at $88.51 for $26,553
  Total proceeds were approximately $3,925,464 (≈ $3.93M). These are sales (transaction code S), which are often routine disposition events rather than an explicit negative signal about the company.

Key Details

• Transaction date: July 17, 2026; Form 4 filed July 21, 2026.
• Prices: reported as weighted averages per lot; underlying trades occurred over ranges (see footnotes).
  • Lot ranges: $84.50–$85.35; $85.50–$86.49; $86.51–$87.50; $87.51–$88.48; $88.50–$88.52.
• Shares sold: 45,000 total; total proceeds ≈ $3,925,464.
• Shares owned after the transactions: not specified in the provided excerpt of the filing.
• Notable footnote: Sales were effected pursuant to a Rule 10b5‑1 trading plan adopted by Landman on September 1, 2025 (pre-arranged trading plan). Each lot’s reported price is a weighted average of multiple trades; the filer offers to provide per-trade details on request.
• Filing timeliness: Form filed 4 days after the trades (filed July 21 for July 17 trades); the provided excerpt does not state a late-filing designation.

Context
A 10b5‑1 trading plan allows insiders to execute pre-scheduled trades even if they later possess material nonpublic information; such sales are commonly viewed as routine. Sales (S) are less informative than purchases about insider sentiment. This filing reports outright sales (no option exercises or awards involved).