JFrog (FROG) CTO Yoav Landman Sells 45,000 Shares

What Happened Yoav Landman, JFrog's Chief Technology Officer and a director, sold a total of 45,000 shares in open-market transactions on August 13, 2026, generating approximately $4,088,726 in proceeds. The sales were executed in multiple blocks (shares @ weighted-average price = proceeds): 1,900 @ $86.63 = $164,597; 3,400 @ $87.61 = $297,874; 10,198 @ $88.45 = $902,013; 1,100 @ $89.37 = $98,307; 11,698 @ $90.49 = $1,058,552; 2,600 @ $91.36 = $237,536; 1,800 @ $92.64 = $166,752; 4,000 @ $93.80 = $375,200; 8,277 @ $94.88 = $785,322; and 27 @ $95.29 = $2,573. These were reported on Form 4 filed August 17, 2026.

Key Details

• Transaction date: August 13, 2026 (reported Aug 17, 2026). Filing appears within the required 2 business days.
• Transaction type/code: Sale (S) — open-market dispositions.
• Total shares sold: 45,000; total proceeds: ≈ $4,088,726.
• Shares owned after transaction: Not specified in the information provided on this filing.
• Notable footnotes: Sales were effected under a Rule 10b5-1 trading plan adopted Sept 1, 2025 (F1). Several entries were executed in multiple trades; reported prices are weighted averages with disclosed price ranges (F2–F10). The filer offers to provide the breakdown of trades/prices on request by SEC staff, the issuer, or a security holder.
• No indication in the filing of tax withholding, gift, exercise, or other non-sale codes.

Context

• These were scheduled plan sales (10b5-1), which are commonly used by insiders to sell shares according to a pre-set plan and do not necessarily signal a change in personal view of the company. Retail investors should treat sales under a 10b5-1 plan as routine unless part of a larger pattern of insider selling or accompanied by other material news.
• Purchases generally carry more weight as a bullish signal; this filing documents only sales.