JFrog (FROG) CTO Yoav Landman Sells 249,300 Shares

What Happened

• Yoav Landman, Chief Technology Officer and director of JFrog Ltd (FROG), sold a total of 249,300 shares in open-market transactions on August 27, 2026. The sales were reported as four separate lots:
  • 41,065 shares at a weighted average price of $99.40 — proceeds $4,081,861 (prices ranged $99.00–$99.99)
  • 108,348 shares at $100.56 — proceeds $10,895,475 (prices ranged $100.00–$100.99)
  • 96,892 shares at $101.43 — proceeds $9,827,756 (prices ranged $101.00–$101.99)
  • 2,995 shares at $102.02 — proceeds $305,550 (prices ranged $102.00–$102.05)
  • Total sold: 249,300 shares for total reported proceeds of approximately $25,110,642.
• These were sales (S), which are routine insider dispositions; they do not necessarily indicate the insider’s view on the company’s prospects.

Key Details

• Transaction date: August 27, 2026; Form 4 filed August 31, 2026 (filed within the required two business days).
• Prices: weighted averages shown above; footnotes state each lot was executed in multiple trades within the listed price ranges and the reporting person can provide per-trade breakdown upon request.
• Shares owned after transaction: Not provided in the supplied filing.
• Notable footnote: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 1, 2025 (pre-scheduled plan).

Context

• A 10b5-1 plan allows insiders to pre-schedule trades and is commonly used to avoid the appearance of trading on nonpublic information; it often indicates the sales were planned in advance rather than opportunistic.
• S = Sale. Sales are routine insider activity; purchases tend to be more informative about insider confidence, but planned sales like these are a normal part of executive liquidity management.