JFrog (FROG) CTO Yoav Landman Sells Shares

What Happened

• Yoav Landman, JFrog’s Chief Technology Officer and a company director, sold a total of 45,000 FROG shares in open-market transactions on September 4, 2026.
• The sales were executed in multiple tranches: 16,104 shares at a weighted avg $87.38 ($1,407,168); 2,700 shares at $88.43 ($238,761); 7,027 shares at $89.83 ($631,235); 14,369 shares at $90.54 ($1,300,969); and 4,800 shares at $91.43 ($438,864). Aggregate proceeds ≈ $4,016,997.
• These were sales (dispositions), which are often routine liquidity events for insiders; they do not, by themselves, indicate company performance or insider sentiment.

Key Details

• Transaction date: September 4, 2026; Form 4 filed September 9, 2026.
• Reported prices reflect weighted averages; underlying trades executed across price ranges:
  • 16,104-share tranche: $86.95–$87.92 (F2)
  • 2,700-share tranche: $88.03–$88.93 (F3)
  • 7,027-share tranche: $89.11–$90.10 (F4)
  • 14,369-share tranche: $90.11–$91.09 (F5)
  • 4,800-share tranche: $91.12–$91.97 (F6)
• Sales effected pursuant to a Rule 10b5-1 trading plan adopted by Landman on September 1, 2025 (F1).
• Shares owned after the transactions and percent ownership are not provided in the details you shared.

Context

• A 10b5-1 plan is a pre-arranged trading program that allows insiders to sell shares according to preset instructions; it can reduce the appearance that trades were timed based on material nonpublic information.
• For retail investors, purchases by insiders can be a stronger bullish signal than routine sales. These transactions appear to be pre-planned disposals rather than ad-hoc sales.