Shlomi Ben Haim 4

What Happened
Shlomi Ben Haim, CEO of JFrog Ltd (FROG), sold a total of 25,000 shares in open-market transactions on Feb 5, 2026, for aggregate proceeds of $1,298,058. The filing reports two transactions: 24,300 shares at a weighted average price of $51.91 (proceeds $1,261,413) and 700 shares at a weighted average price of $52.35 (proceeds $36,645). These were sales (not purchases), typically viewed as routine insider selling rather than a direct bullish signal.

Key Details

• Transaction date: February 5, 2026 (reported on Form 4 filed Feb 9, 2026). Filing appears timely (within the Form 4 reporting window).
• Prices and totals: 24,300 shares @ $51.91 = $1,261,413; 700 shares @ $52.35 = $36,645; total ≈ $1,298,058.
• Footnotes of note:
  • The sales were effected pursuant to a Rule 10b5-1 trading plan adopted March 5, 2025 (pre-scheduled trading).
  • The reported prices are weighted averages; the 24,300-share block was executed across trades at $51.26–$52.25 and the 700-share block at $52.28–$52.46. The filer offers to provide per-trade breakdowns on request.
• Shares owned after the reported transactions: not specified in the provided filing details.

Context

• Because these sales were made under a pre-established 10b5-1 plan, they were likely scheduled in advance and do not, by themselves, indicate management’s short-term view of the company.
• For retail investors, purchases by insiders often carry clearer positive signals than routine sales; treat scheduled sales as liquidity or diversification actions unless accompanied by other information.