Shlomi Ben Haim 4

What Happened Shlomi Ben Haim, CEO of JFrog Ltd (FROG), reported two sales on March 6, 2026 totaling 25,363 shares for aggregate proceeds of approximately $1,052,661. The filing lists: 10,794 shares sold at an average price of $41.05 for $443,094, and 14,569 shares sold at an average price of $41.84 for $609,567. Both transactions are reported as sales (S) and were effected under a pre-established Rule 10b5-1 trading plan.

Key Details

• Transaction date: March 6, 2026; Form 4 filed March 9, 2026 (within the typical 2-business-day SEC filing window).
• Reported amounts/prices: 10,794 @ $41.05 ($443,094) and 14,569 @ $41.84 ($609,567); total ≈ $1,052,661.
• Footnotes: Sales were made pursuant to a 10b5-1 plan adopted March 3, 2025 (F1). The reported prices are weighted averages: the first block executed at prices ranging $40.57–$41.55 (F2) and the second at $41.59–$42.37 (F3); full per-trade detail is available on request to the SEC staff, issuer, or a security holder.
• Shares owned after the transactions: not specified in the information provided in this summary; see the full Form 4 for post-transaction beneficial ownership.
• Transaction code: S = Sale (open market/private sale).

Context These were planned, prearranged sales under a 10b5-1 plan, which typically permit insiders to sell shares according to a preset schedule and are generally considered routine rather than a direct signal of new information. For retail investors, purchases often carry more direct weight as a bullish signal; sales under 10b5-1 plans commonly reflect liquidity or portfolio-management actions.