Shlomi Ben Haim 4

What Happened Shlomi Ben Haim, CEO of JFrog Ltd (FROG), disposed of 25,000 shares on March 25, 2026 in an open-market sale (Form 4). The weighted average sale price was $45.07 per share, for total proceeds of $1,126,750. Sales are often routine liquidity events and do not necessarily signal a change in the insider’s view of the company.

Key Details

• Transaction date: March 25, 2026; Form 4 filed March 27, 2026 (timely filing).
• Transaction type/code: Sale (S) — executed as multiple trades at prices ranging from $45.00 to $45.35; reported price is the weighted average $45.07 (Footnote F2).
• Total shares sold: 25,000; total proceeds: $1,126,750.
• Footnote F1: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 3, 2025.
• Shares owned following the transaction: not specified in the provided filing excerpt.
• The filing indicates the reporting person will provide, upon request to the SEC staff, issuer, or a security holder, the number of shares sold at each separate sale price (per F2).

Context A 10b5-1 trading plan allows insiders to execute preplanned trades and is commonly used to avoid the appearance of trading on inside information; such sales are frequently scheduled and may be routine. For retail investors, purchases by insiders often carry more informational weight than scheduled sales; this report documents a routine, planned liquidation rather than an acquisition.