Simon Frederic 4

What Happened
Simon Frederic, a director of JFrog Ltd. (FROG), sold a total of 20,000 shares in open-market transactions on March 25–26, 2026, generating approximately $941,832 in proceeds. The sales broke down as: 10,000 shares at a weighted average price of $46.02 (≈ $460,200), 400 shares at $48.00 (≈ $19,200), and 9,600 shares at a weighted average price of $48.17 (≈ $462,432). These were disposals (sales), which are often routine and do not by themselves indicate a change in company outlook.

Key Details

• Transaction dates: March 25, 2026 (two sales: 10,000 and 400 shares) and March 26, 2026 (9,600 shares).
• Prices reported: weighted average $46.02 (range $46.00–$46.17) for the first large block; $48.00 for the 400-share sale; weighted average $48.17 (range $48.00–$48.37) for the March 26 block.
• Total shares sold: 20,000; total proceeds: ~$941,832.
• Shares owned after transaction: Not disclosed in this Form 4.
• Footnotes: Sales were effected pursuant to a Rule 10b5-1 trading plan adopted August 12, 2025 (F1). The filing notes multiple-trade executions and lists price ranges with weighted averages (F2, F3); the reporting person will provide per-trade details on request.
• Timeliness: Form 4 filed March 27, 2026 — filed within the standard reporting window (timely).

Context

• The trades were executed under a 10b5-1 plan, meaning they were prearranged trades made according to a predetermined schedule or formula; such plans are commonly used to avoid trading on inside information.
• Sales (S) are routine insider activity and, unlike purchases, are less often interpreted as a direct bullish signal. No exercise of options, gifts, or tax-withholding actions were reported in this filing.