JFrog (FROG) Chief Revenue Officer Tali Notman Sells Shares

What Happened Tali Notman, Chief Revenue Officer of JFrog Ltd (FROG), sold a total of 18,794 shares in open-market transactions on September 8, 2026. The filing reports two blocks: 17,949 shares at a weighted-average price of $86.94 for $1,560,486, and 845 shares at a weighted-average price of $87.78 for $74,174 — total proceeds ≈ $1,634,660. These were sales (dispositions), which are commonly routine rather than a direct bullish signal.

Key Details

• Transaction date: September 8, 2026; Form 4 filed September 10, 2026 (appears timely).
• Reported prices and execution notes:
  • 17,949 shares at $86.94 (weighted average); trades executed at prices ranging $86.55–$87.54 (see footnote F2).
  • 845 shares at $87.78 (weighted average); trades executed at prices ranging $87.55–$88.00 (see footnote F3).
• Total shares sold: 18,794; total reported proceeds ≈ $1,634,660.
• Shares owned after the transaction: not specified in the excerpt provided.
• Footnote F1: Sales were effected under a Rule 10b5-1 trading plan adopted September 5, 2025; F2/F3 describe multiple-trade price ranges and availability of per-trade detail upon request.

Context Sales made under a 10b5-1 plan are pre-arranged and often scheduled in advance; they do not necessarily reflect the insider’s contemporaneous view of the company. This report documents dispositions (S code), not purchases or option exercises. For more granular execution details (number of shares at each trade price), the filer offers to provide that information upon SEC, issuer, or shareholder request.