Reddit Inc: 10% owner Huffman Steve Ladd sold 17,308 shares

What happened

• Huffman Steve Ladd, a 10% owner, exercised options for 17,308 shares at $25.29 on Oct 13, 2026 for $437,719 and sold 17,308 shares in multiple open-market trades the same day for total proceeds of $2,744,446. The filing also reports a derivative disposition of 17,308 shares at $0.00.

Key details

• Transaction date: Oct 13, 2026. Exercise price reported: $25.29 (cost $437,719). Sale proceeds reported by lot total: $2,744,446.
• Sale prices per reported lots: $155.33, $156.47, $157.61, $158.84, $159.76, $160.95, $161.98, $162.80, $163.72; footnotes state the sales were executed in multiple trades across price ranges (see F2–F10).
• Shares owned after the transactions: not stated in this filing.
• Relevant footnotes: F1 (transactions pursuant to a Rule 10b5-1 trading plan adopted May 20, 2026); F11 (securities are directly held by a grantor retained annuity trust of which the reporting person is sole trustee and beneficiary); F12 (option vesting schedule). Footnotes F2–F10 detail the multiple-trade price ranges and the reporting person’s offer to provide per-trade breakdowns upon request.
• Filing date: Oct 15, 2026; the report covers the Oct 13, 2026 transactions and does not carry a late-filing flag in the information provided.

Why it may matter

• The filing shows an option exercise and same-day sales in multiple trades, which indicates the exercised shares were sold rather than retained (cashless exercise pattern).
• The reporting person is identified as a 10% owner (a large holder rather than an officer title in this filing).
• This filing does not show why the insider traded or why the company acted.