COLEMAN GREGORY 4

What Happened
Gregory Coleman, a director of BuzzFeed, had 23,282 restricted stock units (RSUs) vest on May 12, 2026 and those RSUs were settled into 23,282 shares of the issuer's Class A common stock. The shares were issued at no cash cost to the reporting person (reported price $0.00). This was a compensation/settlement event rather than an open-market purchase or sale.

Key Details

• Transaction date: 2026-05-12. Report filed 2026-05-12 (timely).
• Transaction type: Conversion/settlement of RSUs into common shares (derivative conversion, code M on Form 4).
• Shares settled: 23,282 shares acquired (reported at $0.00). A corresponding derivative disposition line reflects the conversion of the RSU derivative into underlying shares.
• Remaining award: This was half of the total grant — the remaining 23,283 RSUs vest on August 12, 2026. The RSUs do not expire and either vest or are cancelled.
• Shares owned after transaction: Not disclosed in this filing.

Context
This is a routine compensation event (RSU vesting/settlement), not an active market purchase or sale. For retail investors, RSU settlements typically reflect scheduled compensation and don’t necessarily indicate the director’s market view; they do increase the director’s shareholdings if not immediately sold.