Jedda Dan 4

What Happened
Jedda Dan, ROKU's Chief Financial Officer and Chief Operating Officer, sold a total of 3,000 shares in two open-market transactions on February 17, 2026. The sales were: 1,500 shares at $90.00 each ($135,000) and 1,500 shares at $87.76 each ($131,640), for a combined proceeds of approximately $266,640. These were sales (not purchases), which are often routine liquidity events and not necessarily a directional signal about company prospects.

Key Details

• Transaction dates and prices:
  • 2026-02-17: 1,500 shares sold at $90.00 — $135,000
  • 2026-02-17: 1,500 shares sold at $87.76 — $131,640
• Total shares sold: 3,000; total proceeds ≈ $266,640.
• Shares owned after transaction: Not disclosed in the provided filing excerpt.
• Footnote: F1 — Shares sold pursuant to Mr. Jedda's 10b5-1 trading plan.
• Filing date: Form 4 filed Feb 19, 2026 (two days after the trades); appears timely based on the Feb 17 trade date.

Context

• Sales executed under a pre-established 10b5-1 plan typically indicate pre-set, rule-based disposals and are generally treated as routine rather than opportunistic trades.
• No purchases, option exercises, gifts, or awards were reported in this filing.