Roku (ROKU) CFO & COO Jedda Dan Sells 7,000 Shares

What Happened

• Jedda Dan, Roku's CFO & COO, sold 7,000 shares of ROKU on June 15, 2026 at $143.87 per share, for a total of $1,007,090. The filing lists the transaction as a sale (S) executed under a 10b5-1 trading plan.

Key Details

• Transaction date: 2026-06-15; Price: $143.87 per share; Total proceeds: $1,007,090.
• Transaction type: Sale (open market/private sale) under a 10b5-1 plan (footnote F1).
• Shares owned after the transaction: Not specified in the provided filing (check the full Form 4 for post-transaction holdings).
• Filing: Reported on 2026-06-16 for the 2026-06-15 transaction (filed promptly; not marked late).

Context

• Sales under 10b5-1 plans are pre-established trading arrangements that allow insiders to sell shares at planned times and generally signal routine portfolio management rather than a contemporaneous view on the company. Sales are common and less indicative of positive conviction than purchases.