Jedda Dan 4

What Happened
Jedda Dan, Roku's Chief Financial Officer and Chief Operating Officer, sold 7,000 shares on July 15, 2026 at $141.90 per share, for a total of $993,300. The report lists this as a sale (S); sales are often routine and generally provide less signal about company prospects than purchases.

Key Details

• Transaction date: 2026-07-15; Price: $141.90; Shares sold: 7,000; Proceeds: $993,300.
• Transaction code: S (Sale).
• Shares owned after transaction: Not disclosed in the provided filing.
• Footnote: F1 — Shares sold pursuant to Mr. Jedda’s 10b5-1 trading plan.
• Filing: Form 4 filed 2026-07-16 (timely; filed the day after the reported transaction).

Context
A 10b5-1 plan is a pre-arranged trading program that lets insiders sell predetermined amounts on set schedules; such sales are typically executed to avoid trading on nonpublic information and do not necessarily reflect a change in the insider’s view of the company. For retail investors, purchases by insiders tend to be more informative than routine sales.