Roku CFO/COO Jedda Dan Sells Shares, Receives RSU Awards

What Happened Jedda Dan, Roku's Chief Financial Officer and Chief Operating Officer, sold 7,000 shares in an open-market or private sale on 2026-08-17 at $157.11 per share for proceeds of $1,099,770. Separately, on 2026-08-14 Dan received two restricted stock unit (RSU) awards — 6,358 RSUs and 50,379 RSUs — reported as derivative acquisitions at $0.00 (i.e., contingent awards, not purchases).

Key Details

• Sale: 7,000 shares sold on 2026-08-17 at $157.11/share; proceeds $1,099,770. (Transaction code S: open market or private sale.)
• Grants: 6,358 RSUs and 50,379 RSUs granted on 2026-08-14 (transaction code A; reported at $0.00 as derivative awards).
• RSU mechanics (per filing footnotes): each RSU is a contingent right to one share. The 6,358-RSU award vests in 4 substantially equal quarterly installments (first vesting 12/01/2026); the 50,379-RSU award vests in 12 substantially equal quarterly installments (first vesting 12/01/2026).
• Shares owned after the transactions: not specified in the provided filing excerpt.
• No 10b5-1 plan, tax-withholding sale, or late-filing notation is indicated in the supplied details; filing date was 2026-08-17 covering transactions dated 2026-08-14 and 2026-08-17, which appears timely.

Context

• The sale generated meaningful cash proceeds (~$1.10M); sales by executives are often routine (diversification or tax/liquidity needs) and do not by themselves signal company prospects.
• The RSU grants are derivative awards that vest over future quarters (beginning Dec 1, 2026) and therefore represent future potential share issuances if vesting conditions are met.