ROKU CFO/COO Jedda Dan Sells 7,000 Shares

What Happened
Jedda Dan, ROKU's Chief Financial Officer and Chief Operating Officer, sold 7,000 shares on 2026-09-15 at $156.81 per share, generating proceeds of $1,097,670. The transaction is reported as a sale and was included on a Form 4 filed on 2026-09-16.

Key Details

• Transaction date: 2026-09-15
• Price per share: $156.81
• Shares sold: 7,000
• Total proceeds: $1,097,670
• Reporting code: S (Sale) — reported as open market or private sale; footnote states sale was pursuant to a 10b5-1 plan.
• Shares owned after transaction: not disclosed in the provided filing summary.
• Filing/timeliness: Form 4 filed 2026-09-16 (timely relative to the reported transaction date).

Context
Sales executed under a 10b5-1 trading plan are pre-arranged and generally viewed as routine, since they follow a pre-set schedule rather than reflecting contemporaneous trading decisions. Insider sales are common and do not necessarily indicate negative company outlook; purchases tend to be more informative about insider sentiment.