Roku, Inc: cfo & coo Jedda Dan sold 7,000 shares

What happened Jedda Dan, cfo & coo of Roku, Inc, sold 7,000 shares on Oct 15, 2026 at $152.84 per share, for $1,069,880, according to the Form 4 filed on Oct 19, 2026. The filing lists the transaction as an open market or private sale (code S).

Key details

• Transaction date and price: Oct 15, 2026 at $152.84 per share.
• Transaction type: sale (code S), open market or private sale.
• Total value reported: $1,069,880.
• Shares owned after the transaction: not reported on this filing.
• Footnote F1: shares sold pursuant to Mr. Jedda's 10b5-1 plan.
• Filing date: Oct 19, 2026; the filing does not state a late-filing flag.

Why it may matter

• The filing states the sale was executed under a 10b5-1 plan.
• The filing does not show why the insider traded or why the company acted.