Planet Fitness (PLNT) COO William Bode Exercises Options, Sells Shares

What Happened
William Bode, Chief Operating Officer of Planet Fitness (PLNT), exercised stock options to acquire 9,863 shares at $19.81 per share (total cost $195,386) on September 14, 2026. On the same day he sold 7,000 shares in an open-market transaction for a weighted-average price of $51.22, generating about $358,540 in proceeds. The Form 4 also records the corresponding disposition of the derivative instrument (the option) tied to the exercised shares.

Key Details

• Transaction date: 2026-09-14; Form 4 filed 2026-09-16 (appears timely).
• Option exercise: 9,863 shares acquired at $19.81 each; total cash paid $195,386.
• Market sale: 7,000 shares sold at a weighted-average price of $51.22 (~$358,540). Footnote: sale prices ranged from $51.16 to $51.28; the filer can provide a breakdown on request.
• Derivative reporting: the filing shows a corresponding disposition of the derivative (9,863 shares) at $0 — standard reporting when options are converted to shares.
• Vesting: all shares subject to the option were fully vested and exercisable as of Oct 11, 2020 (footnote F2).
• Shares owned after the transaction: not specified in the provided excerpt of the filing.

Context

• This is an option exercise combined with an open-market sale on the same day; that pattern is often used to realize gains or cover exercise/tax costs but the filing does not state motives.
• For retail investors, purchases (insider buys) can be more directly interpreted as bullish; here the activity includes both an exercise (acquisition) and a partial sale of shares.
• No indication in the filing of a 10b5-1 plan, gift, or tax-withholding disposition in the provided details.