Boughton Soleil 4

What Happened
Soleil Boughton, Chief Legal Officer of Hims & Hers (HIMS), sold 9,463 shares on April 20, 2026 at $30.00 per share, for total proceeds of $283,890. This was a sale (disposition), not a purchase — sales by insiders are often routine and do not necessarily signal a change in company prospects.

Key Details

• Transaction date: April 20, 2026; filing date (Form 4): April 22, 2026 (filed timely).
• Trade: Sale of 9,463 shares at $30.00 each; total proceeds $283,890.
• Transaction code: S (sale); method indicated: open market or private sale.
• Shares owned after transaction: Not provided in the data supplied.
• Footnote: The sale was executed under a Rule 10b5-1 trading plan adopted by the reporting person on November 18, 2025.

Context
A 10b5-1 plan means the sale was preplanned and scheduled, which can reduce the likelihood the trade was based on nonpublic information. For retail investors: insider purchases tend to be more informative than routine sales, and this filing appears consistent with a prearranged selling plan rather than a discretionary trade.