Grove Collaborative (GROV) CEO Jeffrey Yurcisin Buys 90,000 Shares

What Happened
Jeffrey Michael Yurcisin, President & CEO and a director of Grove Collaborative Holdings, Inc. (GROV), acquired 90,000 shares in an open-market purchase on September 1, 2026. The reporting Form 4 shows a weighted average price of $1.05 per share, for a total reported purchase value of $94,689. This was a direct purchase (code P), which is a buy signal rather than a sale.

Key Details

• Transaction date: 2026-09-01 (reported on Form 4 filed 2026-09-02).
• Price: weighted average $1.05 per share; footnote states trades executed at prices ranging from $1.00 to $1.10.
• Shares acquired: 90,000; total reported value $94,689.
• Shares owned after transaction: not disclosed in the provided filing summary.
• Footnote: reporting person will provide details of number of shares bought at each price on request (prices ranged $1.00–$1.10).
• Timeliness: Form 4 was filed the day after the transaction (no late-filing flag indicated).

Context
This was a straightforward open-market purchase (no option exercise, award, or gift). Insider purchases are often watched by investors as a potential sign of confidence, but they are only one data point and do not guarantee future performance.