Greer Valerie E 4
4 · BREAD FINANCIAL HOLDINGS, INC. · Filed Feb 19, 2026
Research Summary
AI-generated summary of this filing
Bread Financial (BFH) EVP Valerie Greer Receives RSU Awards
What Happened Valerie E. Greer, EVP and Chief Commercial Officer of Bread Financial (BFH), was granted a mix of time- and performance‑based restricted stock units (RSUs) and also had shares withheld to satisfy tax withholding. The filing reports three acquisitions on 2026-02-17 totaling 9,478 time‑based RSUs, 14,217 performance‑based RSUs, and 5,543 additional performance RSUs earned from a prior award. To cover tax obligations when RSUs vested/settled, 23,834 shares were withheld on 2026-02-17 at $73.05 ($1,741,074) and 2,003 shares were withheld on 2026-02-18 at $73.74 ($147,701), totaling 25,837 shares and ~$1.89M.
Key Details
- Grants recorded 2026-02-17: 9,478 time‑based RSUs; 14,217 performance‑based RSUs; 5,543 performance RSUs earned from a prior award. Total newly reported RSUs = 29,238.
- Vesting/terms: Time‑based RSUs vest over 3 years (3,127 on 2/17/27; 3,127 on 2/17/28; 3,224 on 2/17/29). The 14,217 performance RSUs may be adjusted at the end of the 3‑year performance period and vest on 2/17/29 subject to performance and continued employment.
- The 5,543 units reflect that the prior 3/24/23 performance award was earned at 121.9% of target, increasing that original grant (25,310) to 30,853 units.
- Tax withholding (code F): 23,834 shares withheld at $73.05 on 2/17/2026 ($1,741,074) and 2,003 shares withheld at $73.74 on 2/18/2026 ($147,701). These withholdings are dispositions to satisfy tax obligations, not open‑market sales.
- Filing: Reported on 2026-02-19 (within the Form 4 two-business‑day filing window for the 2/17 transactions).
- Shares owned after transaction: not specified in the Form 4 filing.
Context These entries are award grants and tax‑withholding dispositions. The acquisitions are RSU awards (time‑based and performance‑based) rather than purchases of stock in the open market. The withheld shares were surrendered to cover tax obligations upon vesting/settlement; that action is routine and does not represent a market sale intent.
Insider Transaction Report
- Award
Common Stock
[F1]2026-02-17+9,478→ 161,429 total - Award
Common Stock
[F2]2026-02-17+14,217→ 175,646 total - Award
Common Stock
[F3]2026-02-17+5,543→ 181,189 total - Tax Payment
Common Stock
[F4]2026-02-17$73.05/sh−23,834$1,741,074→ 157,355 total - Tax Payment
Common Stock
[F4]2026-02-18$73.74/sh−2,003$147,701→ 155,352 total
Footnotes (4)
- [F1]The new grant is for 9,478 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,127 units vesting on 2/17/27, 3,127 units vesting on 2/17/28 and 3,224 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
- [F2]The new grant is for 14,217 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.
- [F3]Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 25,310 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 5,543 units, for a total of 30,853 units.
- [F4]Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.