Viant (DSP) 10% Owner Capital V LLC Sells Shares

What Happened

• Capital V LLC (a reported 10% owner of Viant Technology Inc., ticker DSP) exchanged/exercised 37,500 Class B units into 37,500 Class A shares (no cash paid) and disposed of those interests. Separately, Capital V sold a total of 37,500 Class A shares in open-market transactions over July 21–23, 2026, for aggregate proceeds of approximately $412,933. The market sales were done under a pre-existing 10b5-1 plan.

Key Details

• Transaction dates and amounts:
  • 2026-07-21: Exercise/conversion of derivative (Class B → Class A), 37,500 shares acquired at $0.00 (F1/F2 references).
  • 2026-07-21: Cancellation/disposition to issuer of 37,500 shares at $0.00 (related to redemption/cancellation).
  • 2026-07-21: Open-market sale of 9,588 shares at a weighted average $11.70 — proceeds $112,220 (sales ranged $11.53–$12.03) (F3, F4).
  • 2026-07-22: Open-market sale of 15,000 shares at a weighted average $11.03 — proceeds $165,519 (sales ranged $10.77–$11.69) (F3, F5).
  • 2026-07-23: Open-market sale of 12,912 shares at a weighted average $10.47 — proceeds $135,194 (sales ranged $10.17–$10.81) (F3, F6).
  • Total open-market shares sold: 37,500; total proceeds: ≈ $412,933.
• Shares owned after transaction: not disclosed in the provided excerpt of the filing.
• Notable footnotes: Class B Units are exchangeable 1-for-1 into Class A shares and Class B common stock is canceled on exchange (F1–F2). The open-market sales were executed under a 10b5-1 plan adopted March 18, 2025 and amended Sept 17, 2025 (F3). Reported sale prices are weighted averages; price ranges provided in F4–F6.
• Filing timeliness: Filed July 23, 2026 for transactions with a period of report date July 21, 2026 — appears timely under normal Form 4 rules.

Context

• This filing reflects institutional activity by a 10% owner (Capital V LLC), not an individual executive. The filing shows an exchange/conversion of convertible units (derivative) into common stock and immediate dispositions, consistent with selling converted shares. Sales were done under a 10b5-1 plan, which is a prearranged trading program that can make such sales routine rather than opportunistic.